Campari

Red on black — for Campari, curated by Jacopo Perfetti and featured on Sky Arte.

Campari is a painting created by artist Neve in 2014 in Sesto San Giovanni, Milan, commissioned by Campari and curated by Jacopo Perfetti.

A painting commission for Campari in 2014, curated by Jacopo Perfetti and featured on Sky Arte. The project is a direct conversation with Campari's most iconic cultural territory: the Federico Fellini commercials of the 1980s, a body of cinema-advertising that made Campari synonymous with a certain quality of Italian imagination. Neve painted a hyperrealistic portrait of Fellini alongside a Campari bottle in which architecture is reflected — the brand absorbed into the image as the image is absorbed into the brand. The work is executed in Neve's characteristic black-and-white, high-contrast style: cinematic in scale, precise in rendering, built to hold its own next to the source material it references. The series was painted live at Sesto San Giovanni and documented for broadcast on Sky Arte.